One year ago, marketing on Myspace was hot as a firecracker. All kinds of otherwise weak internet marketers found ways to make easy money, mostly by spamming the heck out of the joint. I was in that camp, sending 30,000 messages per day promoting a dating-service type program. It was pretty cool showing my wife the checks for thousands of dollars in commissions that kept arriving in the mail. I knew it would be short-lived however, and it was.

A year later and how the landscape has changed. Myspace really threw the clamps on the spa- uh - marketers. You can no longer retrieve tens of thousands of results from sorting their database by demographics, and the captchas have gotten much tougher - putting the bots out of commission. It’s really too bad.

There is one surviving Myspace bot seller: Uberbots. They have an ID extractor that works by zip code, so you can still gather ID’s but they are not targeted. Message spamming is dead because of captchas but you can still do friend requesting. However, the profiles all have to be unique. Freshly created profiles with duplicate content quickly get whacked these days.

What this boils down to is pure white-hat promotion. If you have a dozen or so profiles built that target certain niches you can market them by doing good old fashion friend requesting and commenting, albeit at a much slower pace. It’s a good idea to have an off-site blog and do your blogging on both your Myspace blog and corresponding regular blog, linking to each other often.

You need a legitimate business to effectively use Myspace for marketing these days. Assuming you have such a thing, the few minutes you spend each day on Myspace efforts is very much worthwhile.

Technorati Tags: Myspace, Internet marketing